SENIOR PRODUCT MARKETER
Company: Humana
Location: Jackson
Posted on: November 7, 2024
|
|
Job Description:
Become a part of our caring community and help us put health
firstHumana's Marketing organization is seeking an experience
Senior Product Marketer to join the CenterWell Home Health
Marketing team working remote. This team supports patient
acquisition, sales engagement, clinical operations, patient
experience, recruitment marketing as well as local marketing for
the 350+ home health branches. As the Senior Product Marketer, you
will:Support clinical operations and patient experienceYour primary
focus will be on supporting clinical operations and patient
experience, which entails developing campaigns and programs to
promote our advanced clinical programs, clinical services and
condition-specific care. You will work closely with the Clinical
Operations business leaders to support their initiatives-promoting
our deep clinical expertise, strong patient outcomes, and ability
to help our patients recover, rehabilitate and live more
independently at home. Projects could range from multi-channel paid
media and sales engagement campaigns to the development and
maintenance of collateral and resources to support clinicians and
patients.Lead SEO content strategy and executionYou will lead our
SEO content development strategy and execution, including working
with our SEO consultant to identify strategies and projects, then
working with our copywriting vendor to execute the final
deliverables. Additionally, you will provide the copywriter with
specific blog article or webpage topics, the content framework,
data and research to include within, and outline exactly how each
piece should be developed.Manage social strategyYou will manage our
social strategy and content calendar for two main audiences: B2C
(consumer/patient) and B2B (physician/provider) as well as create
the quarterly content calendars, including identifying all post
topics, CTAs, corresponding blog/webpage/video assets, and work
with our in-house creative team to develop the creative and
copywriting. Additionally, you will manage the monthly social
performance and pivot strategy when needed to improve performance
metrics. In this role, you will work alongside other CenterWell
Marketing team social partners to align on shared enterprise
content and strategies.Key Role FunctionsManage data-driven
marketing campaigns through all aspects of multi-channel direct
marketing, including media vendor management, strategizing,
planning, identifying target audiences, selecting appropriate
channels (i.e., paid search, paid social, direct mail), campaign
execution, budget management and results monitoring. This includes
managing test and learn pilot initiativesDefine campaign
objectives, key performance indicators and other performance
metrics, working with the appropriate teams and vendors to track
and measureMaintain campaign-related documentation (i.e., project
plans, media briefs, creative executions, performance tracking,
etc.)Make decisions on moderately complex to complex scenarios
and/or issues, including campaign strategy and approach, campaign
measurement plan, and alignment on all the proper internal
approvalsCollaborate autonomously and without direction - keeping
business partners, team and leaders apprised of key milestones and
performanceIdentify, analyze and evaluate business opportunities
using historical campaign performance, consumer research and
competitive intelligenceUtilize problem-solving and organization
skills, demonstrates attention to detail and manages multiple
high-profile programsMonitor and report on marketing performance to
key business partnersOptimize marketing activities by leveraging
analyticsThe ideal candidate will have the ability to influence
teammates, business partners and shared service team members
without formal authority or management control, exhibiting
leadership and proactive thought leadership. They must be able to
work with teammates, business partners and vendors with respect and
integrity, exhibiting strong teamwork skills. Strong project
management skills with the ability to effectively manage multiple
tasks, timelines, changing priorities and new direction as well as
strong oral and written communication skills are also key to
success in this role.Use your skills to make an impactRequired
QualificationsBachelor's degree or higher in marketing,
advertising, communications or a related field5+ years of
progressive marketing experience, including B2C and/or B2B
marketing experience3+ years of experience in the healthcare and/or
health insurance industryCompetency in core marketing soft skills:
Communication, creativity, adaptability, organization,
prioritization, storytellingMust be passionate about contributing
to an organization focused on continuously improving customer and
patient experiencePreferred QualificationsLocated in or near
Louisville for in-person collaborationAdditional InformationTo
ensure Home or Hybrid Home/Office employees' ability to work
effectively, the self-provided internet service of Home or Hybrid
Home/Office employees must meet the following criteria:At minimum,
a download speed of 25 Mbps and an upload speed of 10 Mbps is
recommended; wireless, wired cable or DSL connection is
suggestedSatellite, cellular and microwave connection can be used
only if approved by leadershipEmployees who live and work from Home
in the state of California, Illinois, Montana, or South Dakota will
be provided a bi-weekly payment for their internet expense.Humana
will provide Home or Hybrid Home/Office employees with telephone
equipment appropriate to meet the business requirements for their
position/job.Work from a dedicated space lacking ongoing
interruptions to protect member PHI / HIPAA informationOur Hiring
ProcessAs part of our hiring process for this opportunity, we may
contact you via text message and email to gather more information
using a software platform called HireVue. HireVue Text, Scheduling
and Video technologies allow you to interact with us at the time
and location most convenient for you.If you are selected to move
forward from your application prescreen, you may receive
correspondence inviting you to participate in a pre-recorded Voice,
Text Messaging and/or Video interview. Your recorded interview will
be reviewed and you will subsequently be informed if you will be
moving forward to next round of interviews.If you have additional
questions regarding this role posting and are an Internal
Candidate, please send them to the Ask A Recruiter persona by
visiting go/Buzz and searching Ask A Recruiter! Please be sure to
provide the requisition number so we may be able to research your
request quicker.Scheduled Weekly Hours40Pay RangeThe compensation
range below reflects a good faith estimate of starting base pay for
full time (40 hours per week) employment at the time of posting.
The pay range may be higher or lower based on geographic location
and individual pay will vary based on demonstrated job related
skills, knowledge, experience, education, certifications,
etc.$84,600 - $116,300 per yearThis job is eligible for a bonus
incentive plan. This incentive opportunity is based upon company
and/or individual performance.Description of BenefitsHumana, Inc.
and its affiliated subsidiaries (collectively, "Humana") offers
competitive benefits that support whole-person well-being.
Associate benefits are designed to encourage personal wellness and
smart healthcare decisions for you and your family while also
knowing your life extends outside of work. Among our benefits,
Humana provides medical, dental and vision benefits, 401(k)
retirement savings plan, time off (including paid time off, company
and personal holidays, volunteer time off, paid parental and
caregiver leave), short-term and long-term disability, life
insurance and many other opportunities.About usHumana Inc. (NYSE:
HUM) is committed to putting health first - for our teammates, our
customers and our company. Through our Humana insurance services
and CenterWell healthcare services, we make it easier for the
millions of people we serve to achieve their best health -
delivering the care and service they need, when they need it. These
efforts are leading to a better quality of life for people with
Medicare, Medicaid, families, individuals, military service
personnel, and communities at large.Equal Opportunity EmployerIt is
the policy of Humana not to discriminate against any employee or
applicant for employment because of race, color, religion, sex,
sexual orientation, gender identity, national origin, age, marital
status, genetic information, disability or veteran status. It is
also the policy of Humana to take affirmative action to employ and
to advance in employment, all persons regardless of race, color,
religion, sex, sexual orientation, gender identity, national
origin, age, marital status, genetic information, disability or
protected veteran status, and to base all employment decisions only
on valid job requirements. This policy shall apply to all
employment actions, including but not limited to recruitment,
hiring, upgrading, promotion, transfer, demotion, layoff, recall,
termination, rates of pay or other forms of compensation and
selection for training, including apprenticeship, at all levels of
employment.Humana complies with all applicable federal civil rights
laws and does not discriminate on the basis of race, color,
national origin, age, disability, sex, sexual orientation, gender
identity or religion. We also provide free language interpreter
services. See our
https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Keywords: Humana, Jackson , SENIOR PRODUCT MARKETER, Other , Jackson, Mississippi
Click
here to apply!
|